Chau Plastic Surgery, P.C. is a Berkley, Michigan based practice run by Bruce Chau, D.O., and Barak Tanzman, D.O. Chau Plastic Surgery specializes in plastic surgery revisions, and was rated one of Metro Detroit Top Docs by Hour Magazine, five years in a row.
Chau Plastic Surgery was looking for more inbound leads coming into their practice. Their site was outdated, and built in 2011, so it was not mobile-friendly. It was also very slow, utilizing an obsolete Wordpress theme. Traffic was relatively low and the doctors were not visible for important keywords that describe their practice.
In short, they were experiencing:
Slow, desktop-only website
Outdated content
Poor SEO visibility
Low online traffic and inbound patient leads
By rebuilding Dr. Chau and Dr. Tanzman a website that was fast and mobile-friendly, more potential patients were able to navigate through their website and learn more about their services. An ongoing, consistent SEO campaign with a thoughtfully-crafted content marketing plan enabled the doctors to drive more traffic to their website - almost 3 times more in only 12 months. As a result, patient leads also increased by over double, and Google/Organic Search became the acquisition channel for new patient leads.